Kaizen have just undertaken street focus groups in Kingston and they have been highly successful giving a great insight into local people’s priorities for transforming the housing service. These guys really know what they are doing.

These street focus groups look like a really interesting and unique technique to conduct market research. I especially see how they can be helpful by making the experience an interesting one for those getting interviewed as well those conducting it.

One thing I’d just like to add in regards to the approach is that it might be helpful for some businesses to hire an outside firm to conduct such a type of Focus Group session for them, particularly if they’re strapped for time. One company I know of that actually does provide such a service is called SQM (linked: https://goo.gl/DWbZx1). I think any business could benefit from hiring such a service and combining the techniques mentioned in the article.